State of CA Media Planners + Buyers: How to Reach California's Most Active Citizens In 5 Days (While Avoiding These Costly Targeting Mistakes)

Stop Wasting Budget on Audiences Who Ignore Civic MessagesLeverage Community Trust Instead of Fighting Commercial ClutterCreate Community Conversations That Spread Beyond Your Media SpendThis free email course gives you everything you need to build authentic community media partnerships that move the needle in California.

Are you ready to overcome commercial ad thinking and start reaching engaged citizens where they're primed to act?

My name is Mary Hawley, and I've spent 20+ years connecting sponsors to the power of local, community media across California. And now, I want to share everything I know with you.

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

Day 1: Planning too narrowly around a target demo, without considering the adjacent audiences who influence that target.Day 2: Relying too heavily on giant media conglomerates to plan and place your media.Day 3: Relying on random voices to relay your message to the audience.Day 4: Crafting media plans without thinking about maximizing the environment in which the message airs.Day 5: Prioritizing Commercial Media Buys Over Trusted Public Media Partners.

Hooray! The first lesson of The State Media Planner's Roadmap is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Mary Hawley.This email contains instructions to get started with our The State Media Planner's Roadmap, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)